A three- day workshop organized by BMCI (Bhutan Media and Communications Institute) on “media management” concluded on August 21, here in the capital.
The workshop highlighted on identifying and targeting readers and consumers and devising strategies on editorial, advertising, circulation sales and marketing.
The workshop also discussed on the current situation of the media platforms in the country and future prospective on developing ultimate long term plans and business model for a company.
In terms of newspapers, a trainer from Singapore, Michael Chiang said, “The Bhutanese newspapers are crowded for the market.”
“Most of the advertisement in the Bhutanese media is government driven, which accounts up to 95%, which isn’t the case in Singapore,” he added.
Chiang said the Singaporean government restricts new print media which makes it very difficult to avail media licenses.
Director of BMCI, Pushpa Chettri said such platforms are provided to discuss and look into the situation of the print media in the country. She added that useful and quality trainings will be conducted in future as well.
Michael Chiang is a prolific playwright of ‘80s and ‘90s art scene in Singapore. He was also the editorial director of Media Corp magazine. He presently runs his own company ‘A Little Imagination’.
The workshop was conducted with assistance from IPDC/UNESCO and had 15 representatives from local media houses as participants.