ASICS-sponsored shoes for Bhutanese athletes in London Olympics

An ASICS official hands over the sports-kit

Ugyen Dorji  / Thimphu

A ‘healthy soul in a healthy body’ is good for many things and hopefully ASICS (a Latin-generated acronym for the catchphrase and also the company’s name) will power Bhutanese athletes to victory at the London Olympics.

ASICS sponsored 30 pairs of sporting sneakers for the Bhutanese team to the London Olympics, and the Bhutan Olympics Committee (BOC).

Kinzang Choden, the shooter who will soon fly to the Olympics said the shoes were comfortable, light and better than the previous shoes that she wore in the training sessions.

“I deeply thank the ASICS for sponsoring us with sporting shoes. It is a good mark of friendship and introducing us with their brand,” she said.

BOC Secretary General Sonam Karma Tshering said such support and sponsorship is huge encouragement and a good mark to brand Bhutan’s sportsmanship.

“Usually the sports kits have to be bought at the lowest rate by tendering to the dealers,” said the Secretary General and added that ASICS would also help to sponsor other sport kits.

The commercial director of the ASICS, Rajant said “I think it is good timing when Bhutan participates in London Olympics”.

He said ASICS hopes to continue the sponsorship in coming years.

Sherab Zam, selected through the Minimum qualification score process called Wild card entry and Kinzang Choden whose entry was confirmed by the London Olympics in Kuwait will represent Bhutan.

The ASICS is the new official kit-manufacturer for the Australian Cricket Team replacing German manufacturer Adidas since 2011.

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  1. samden drup matsug

    All the best of luck Ms. Sherab Zam and Kinzang Choden. We will proudly watch your performance. All our prayers are with you two.


  2. Birla seems to be a hired gun. What do u say about the right of people to use their own cars? Does government reduce 13 percent of yearly collection from vehicle owners? Because we dont use our private cars 14 percent of the days in year.

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