Sonam Chuki

The birth of High Value, Low Volume tourism policy

Bhutan’s tourism policy, known internationally as the ‘High Value, Low Volume’ approach, traces its origins to the early 1970s under the guidance of His Majesty King Jigme Singye Wangchuck, the Fourth Druk Gyalpo. When Bhutan first opened its doors to visitors, His Majesty was at the helm of a young …

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The architect of Bhutan’s private sector development

His Majesty The Fourth Druk Gyalpo Jigme Singye Wangchuck played a significant role in recognizing and nurturing the country’s  private sector as an essential partner in national development. Starting with the Sixth Five-Year Plan (1987–1992), His Majesty formally recognized the private sector as a key partner in economic growth. Early …

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4,000 jobs to be created from the CCL under ESP

While the exact number of jobs generated through the approved projects under the Economic Stimulus Programme (ESP) concessional loans can only be confirmed once all projects become fully operational, it is estimated that close to 4,000 jobs will be created. According to estimates from the Ministry of Finance (MoF), the …

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Hotel industry calls for 300,000 tourist target to save the industry as hotel numbers more than double in recent years

 The tourism sector in the country is dealing with an imbalance between tourist arrivals and accommodation capacity, a situation that industry representatives say has left hotels overcrowded and struggling for survival. The Hotel and Restaurant Association of Bhutan (HRAB) has said that unless the country meets the government’s annual target …

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