The Bhutan Media Foundation (BMF) has launched two free apps that will bring local print and radio into in the palm of the user and boost online presence of the Bhutanese media.
The Bhutan News app will allow subscribers to download the digital edition of each day’s newspaper and the Radiola app will allow people to listen live to programs aired on the three private FM radio stations based in Thimphu on their phones. Both apps have been built for iOS and Android platforms.
According to the BMF executive director, Dawa Penjore, anyone with access to Internet or mobile devices can access the different media websites to update on news.
He said the initiative is to make media in Bhutan strong and vibrant and it is also timely as the advantages of going online are manifold.
“An active, mobile friendly digital presence is more important than ever for media to continue to grow and gain exposure to new and potential clients, which in turn will also help in revenue generation,” said Dawa Penjore. “Besides, developing the websites and apps, BMF has already provided the media houses with workshop in skills and knowledge to maintain and upload content.”
The BMF has supported nine newspapers and three radio stations to develop and upgrade their online platforms by developing websites and apps.
The Swiss Agency for Development Corporation (SDC) and Gross National Happiness Commission provided Nu 1 million to develop the two apps.
The Director of Gross National Happiness Commission, Rinchen Wangdi, launched the websites and apps.